Campaign & Marketing Automation
Connect campaign activity with the records and follow-ups your team needs. We build marketing automation workflows for consented communications, lead routing and operational reporting.
Define the workflow
We map the trigger, audience, message approval and stop conditions for each workflow. A customer who unsubscribes, changes status or completes a purchase should not keep receiving an inappropriate automated sequence.
What the project can include
- Audience segmentation using approved customer attributes.
- Campaign triggers, scheduling and message approval stages.
- Consent records, suppression lists and unsubscribe handling.
- CRM updates, delivery events and campaign reporting.
How we validate the result
We test duplicate triggers, delayed provider events, opt-outs and campaign cancellation. Sending credentials stay server-side, and permission to contact a person is checked against the agreed communication policy.
Planning your project
Share the marketing platforms, audience sources and communication rules. Email, SMS and messaging-provider limits or charges affect the design. We automate approved workflows; purchased-contact spam and unsupported channel access are not a sound foundation.
Rootscratch is based in Koronadal City, Philippines, and works remotely with clients worldwide. Discuss your requirements to agree on deliverables, responsibilities, handover and ongoing support.